Alignment DNA Consulting for a Mid-Size Law Office

Business Type: Law Office (Litigation + Corporate Law)

Size: 18 employees

Ownership: 2 founding partners

Stage: 8 years in operation, expanding into new practice areas and considering hiring 2 new attorneys and a paralegal.

Current Challenge:

Team misalignment, delays in hiring decisions, inconsistent growth momentum, high turnover in support staff.

Onboarding Foundation

2 Owner Blueprints: Revealed leadership dynamics, ideal communication styles, and internal conflicts affecting decision-making.

Company Blueprint:

• Identified the firm’s deeper mission as a justice-driven enterprise with a collaborative yet assertive tone.
• Defined ideal client archetype as ambitious, professional individuals and small business owners.
• Established company culture themes of mentorship, loyalty, and fairness.

Layer 1: Team Alignment & Talent Selection

• Analyzed top 5 staff members for role compatibility
• Offered hiring profile suggestions or for real candidates for the new attorneys and paralegal.
• Delivered a team energy map and conflict management strategies.

Layer 2: 12-Month Forecast

• Key dates for hiring, contract expansion, and a rebrand
• Periods to avoid for litigation launches and negotiation timing

Layer 3: Brand DNA

• Refined messaging tone to resonate with assertive-yet-principled clients
• Created a rhythm-based plan for content and public visibility (press, events, legal education)

Layer 4: Quarterly Realignment

• 4 sessions scheduled to revisit hiring, branding, and new client outreach in sync with cycles

Executive Retainer (Ongoing)

• 2 sessions/month + email support for in-the-moment strategy
• Forecast updates and hiring calendar maintained monthly

• Successfully hired 2 attorneys and 1 paralegal aligned with company energy
• Resolved a long-standing internal power imbalance between founders
• Rebranded with renewed tone and launched a well-timed client referral campaign
• Team morale increased, and support staff turnover dropped by 40% within 6 months

Engagement Timeline

• Month 1: Onboarding + Strategic Overview
• Month 2: Team Mapping + Hiring Timing + Initial Forecast
• Month 3: Brand DNA work + Realignment Session 1
• Months 4–12: Monthly support + Quarterly sessions