Alignment DNA Consulting for a Creative Agency

Client Overview

Business Type: Creative Branding & Content Agency

Size: 12 employees + network of freelance collaborators

Ownership: 1 founder + 1 creative director partner

Stage: 5 years in business, scaling rapidly after landing 2 major client contracts

Current Challenge:

Team burnout, unclear leadership structure, inconsistent messaging, high creative turnover.

• 2 Owner Blueprints: Identified creative synergy and tension points between founder and director
• Company Blueprint:
• Revealed the brand’s archetype as a visionary disruptor with a playful yet high-integrity tone
• Clarified ideal clients as bold startups and visionary brands
• Mapped financial cycles and internal creative rhythm

Layer 1: Team Alignment & Talent Selection

• Reviewed 5 core team members for alignment with roles and creative process
• Suggested energetic profiles to look for in freelancers and future hires
• Developed collaboration flow tips and conflict resolution strategies

Layer 2: 12-Month Forecast

• Identified burnout-prone periods and high-flow windows for creative output
• Suggested key launch periods and internal content planning cycles

Layer 3: Brand DNA

• Refined brand language and visuals based on team and leadership energetics
• Created launch timing calendar and outlined a strategy for aligning pitch decks, web copy, and IG content

Layer 4: Quarterly Realignment

• Sessions focused on internal leadership, creative timelines, and client onboarding alignment.

Executive Retainer (Ongoing)

• Monthly sessions and email support
• Quarterly cycle insights + seasonal planning check-ins

• Rebuilt core messaging around updated brand tone
• Improved internal team morale and reduced friction between creative leads
• Launches timed more effectively, improving conversion on 2 new campaigns
• Established a healthier creative workflow with seasonal downtime to avoid burnout

Engagement Timeline

• Month 1: Onboarding + Strategic Overview
• Month 2: Team Mapping + Initial Forecast
• Month 3: Brand Refinement + Launch Calendar
• Months 4–12: Monthly retainer support + Quarterly alignment sessions