Case Study:

Alignment DNA Consulting for a Tech Startup

Business Type: SaaS Tech Startup (AI-powered productivity platform)

Size: 22 employees

Ownership: 3 co-founders (CEO, CTO, Head of Product)

Stage: Series A funding recently secured; scaling team and preparing for international expansion

Current Challenge: Leadership misalignment, unclear brand tone, pressure to hire fast, and product roadmap uncertainty

Current Challenge:

Team burnout, unclear leadership structure, inconsistent messaging, high creative turnover.

◼ Onboarding Foundation

3 Founder Blueprints: Highlighted how decision-making tension stemmed from different time cycles and leadership styles

Company Blueprint:

• Clarified the startup’s deeper purpose as a systems innovator focused on human-centered design
• Defined its voice as smart, optimistic, and emotionally intelligent
• Outlined ideal client archetype as forward-thinking team leaders and productivity-minded founders

◼ Layer 1: Team Alignment & Talent Selection

• Reviewed core product and engineering teams (6 members) for alignment
• Suggested hiring profile for new Head of Customer Success and Front-End Developer roles
• Delivered team compatibility map and leadership integration strategies

◼ Layer 2: 12-Month Forecast

• Identified ideal timing for hiring, new feature rollouts, and investor updates
• Marked caution windows for burnout and decision fatigue among founders

◼ Layer 3: Brand DNA

• Unified company messaging across product, investor materials, and UX
• Refined tone for international market adaptation
• Proposed ideal timeline for beta releases and global marketing push

◼ Layer 4: Quarterly Realignment

• Sessions focused on managing founder dynamics, aligning product sprints with high-energy periods, and integrating new hires

◼ Enterprise Retainer (Ongoing)

• Weekly email check-ins + 2 live sessions per month
• Forecast updates tailored to department needs (Product, Growth, Leadership)

• Unified founder decision-making with aligned priorities
• Successfully hired 3 new team members with optimal timing
• Boosted beta product performance by aligning launch with peak creative cycles
• Improved pitch success rate by aligning investor outreach with communication windows

Engagement Timeline

• Month 1: Onboarding + Founder Integration Session
• Month 2: Team Mapping + Forecast Planning
• Month 3: Brand DNA + Sprint Alignment
• Months 4–12: Monthly support + Departmental quarterly sessions